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Design and Merchandising Strategies Project

graft (conceptual apparel brand) is a curation of sundry aesthetics and sciences. Cradle-to-cradle design embodies horticulture practices, art, science, and various disciplines to produce a holistic garment. Every garment is constructed with meticulous artistry and advanced technologies. We respect earth’s finite supply of resources, so we’re devoted to sourcing our materials sustainably, and manufacturing our garments with renewable energy and waste-less methods.

Research

Learn more about my research behind this project

Moodboard

Astrophytum is the title of my theme behind the Spring/Summer 2021 collection. Astro (star) – phytum (plant), is a genus of cacti native to Mexico and the U.S. The collection attempts to capture a maximalist aesthetic, inspired by the desert plants & landscape. Wrinkles and crimps will be used to mimic the unique surface texture of the rocks and cacti, whereas botanic dyes will be used to create natural colorations as seen in the clouds painting.

Moodboard
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Garments

Garments
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UNI-FORM.001

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UNI-FORM.002

These jumpsuits will be made from a medium heavy-weight twill that is 100% organic cotton and dyed using botanic dyes. Lightweight elastic cords fed through tubular channels sewn between two fabric panels secure to metal speed hooks attached to the garment surface throughout garment functionalities, such as anchor points for straps, pockets, and front placket.

DISCOID - STARBURST

This short sleeve shirt will be made with a nylon-recycled polyester blend, ripstop fabric. Diagonal quarter zipper front with mock neck collar. Circular front chest pocket features a zipper for open/closure.

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DISCOID - MIDNIGHT

This long sleeve shirt will be made of a 100% organic cotton, lightweight oxford. Metal buttons for the front placket and side cuffs. Circular front chest pocket also features metal buttons for open/closure.

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HIGH-BROW

These carpenter pants will be made with 50% hemp 50% cotton, 10 oz. denim twill, and dyed with botanic dyes. The paints used are free of Volatile Organic Compounds (VOCs). The belt loops and utility loops a  incorporate light elastic cords functions

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BOTANY

These carpenter pants will be made with 50% hemp 50% cotton, 10 oz. denim twill, and dyed with botanic dyes. The paints used are free of Volatile Organic Compounds (VOCs). The belt loops and utility loops will be made of lightweight elastic cords.

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Storyboard

Storyboard
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© 2024 robert alatorre

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